Rebellion Strength · Meta ads plan · version 2 · 07.10.2026

Cerberus Natural
Strongman 2027

Eastern Europe's Strongest Man & Woman · 20 February 2027 · Arena Sportivă Dudeștii Noi (Timiș)

Goal 100 athletes Now 3 Entry 420 RON (≈80 EUR) to 30.11 · 100 EUR to 31.01 + membership 60 EUR/year Ad budget 300 EUR/month · Meta

Done
Tracking: GA4 sign-up event, Meta Lead with value, cookie consent, one Meta pixel. Page: register button, early bird, categories, “what you need”, FAQ, Romanian page.

Done
Meta: two campaigns built, one launch ad set each (Romania; Hungary + Serbia), paused, no ads. Plan reviewed by an independent audit.

Needed from Rebellion
Event rules vs federation, account spend cap, waiver venue, creatives, payment return URL, 100 EUR link, test registration.

Must be solved before the first ad

Problem	Why it blocks	Who
Event rules differ from the federation's 2027 rules (sandbag distances, farmers, sandbag-carry weights)	Athletes may train for the wrong events; ads would repeat the conflict. One approved rule sheet must go on both pages.	Michel + Natural Strongman
Ad account spend cap is 2,000 RON	The plan spends about 5,700 RON by 31.01. The cap would stop the ads around 21 November.	Michel (Meta billing)
Waiver says Strada Bucovinei 49, the page says Arena Dudeștii Noi	The athlete signs a document with the wrong venue. The waiver also asks for separate consents that the form does not have.	Michel
Ads (creatives)	The campaigns have no ads yet. Brief below.	Rebellion team (Canva / filming)
One real test registration on a phone	Confirms one Lead per sign-up in Meta and GA4, and the payment page opening.	Michel
Who pays for the ads (EU rule)	Set as REBELLION GYM S.R.L.; needs confirmation.	Michel

Summary

Launch small and focused: RO one Romania ad set and EE one Hungary + Serbia ad set. 50 RON/day cannot feed six ad sets; the other tests wait for data.
Optimize for the website event Lead (form submit). Count paid athletes separately, from the payment list.
Be clear about the full cost: entry fee + 60 EUR Natural Strongman membership. Hiding it loses athletes at the end.
Use the 2026 festival footage as proof of the organizer, labelled as 2026; show the real 2027 events (log, deadlift, sandbag, farmers) in new short clips.
Ads alone will not bring 97 more athletes on this budget. Direct outreach (2026 athletes, clubs, partners) is part of the plan, not an extra.
Do not spend this budget on the preorder shop now.

Who we can reach

Meta reach estimates (monthly active people, upper bound shown), Facebook + Instagram, 06.10.2026. These are people interested in the sport, not a count of athletes ready to compete.

RO Romania, 18–40

CrossFit482k–567k

Strongman + Powerl. + Deadlift189k–222k

– men116k–137k

– women73k–86k

Olympic weightlifting129k–152k

Strongman only16k–19k

Bar length = upper bound, scale 0 – 642k

EE Eastern Europe, 18–45, Strongman + Powerlifting + Deadlift

Poland · ~9 h1.0M–1.2M

Hungary · Szeged ~1h45441k–519k

Serbia · Belgrade ~3 h286k–337k

Slovakia · ~6 h141k–166k

Croatia · ~7 h102k–121k

Bulgaria · ~7 h95k–112k

Bar length = upper bound, scale 0 – 1.2M · drive times approximate

The “Strongman” interest in Romania is small (16–19k). Powerlifting and weightlifting are the real pool of future strongman athletes, so the ads must filter with real events and real weights. Meta cannot target the followers of another Instagram account; partnership ads with @naturalstrongman or @cerberus_strength let us advertise from their identity, which is the closest option.

What an athlete really pays

Item	Until 30.11	01.12–31.01
Entry fee (paid in RON)	420 RON ≈ 80 EUR	100 EUR (RON amount to confirm)
Natural Strongman membership (per federation site; renews yearly; must be valid on 20.02)	60 EUR	60 EUR
Total before travel	≈ 140 EUR	≈ 160 EUR

The page should show this total next to the register button, and say when a place is secured (after payment) and what happens if payment fails. The membership price is the federation's public price; Rebellion confirms it before we publish it.

Campaign structure

Objective Leads, website, event Lead on the Rebellion pixel. Advantage+ audience off, ages 18–55 (Masters categories included from the start). Both campaigns are built and paused.

Ad set	Targeting	Budget	Status
RO-1 Launch	Romania · all genders 18–55 · Strongman, Powerlifting, Deadlift, Olympic weightlifting, Weightlifting	~30 RON/day	built, paused
EE-1 Launch	Hungary + Serbia · all genders 18–55 · Strongman, Powerlifting, Deadlift	~20 RON/day	built, paused
Later test	Women only (if the women's message needs its own budget)	replaces, not adds	paused
Later test	CrossFit / weightlifting audience	replaces, not adds	paused
Later test	Far countries (BG, HR, SK, PL), Strongman interest only	replaces, not adds	paused
Later	Partnership ad from @naturalstrongman or @cerberus_strength, inside an existing ad set	–	needs their approval

RT Warm audience

One combined pool (competition-page visitors, video viewers, Rebellion engagers) when it is big enough to deliver. Exclude paid athletes, not everyone who filled the form: unpaid registrants need a payment reminder (by message from Rebellion, or by ad).

Budget and timeline

Oct · 190

Nov · 300

Dec · 300

Jan · 300

13.1030.11 early bird ends31.01 stop

Block width = spend (EUR) · total ≈ 1,090 EUR ≈ 5,560 RON

300 EUR per month, no carry-over unless Rebellion agrees. Pacing follows real demand; no blanket holiday pause.
Last 10 days of November: early-bird deadline ads. 01.12: new price in page, payment link, ads and the GTM lead value, the same day.
31.01, end of day (Bucharest time): registration closes and all ads stop.
The account spend cap (now 2,000 RON) must be raised to cover the total before launch.

What results to expect

We do not promise a number of athletes. The honest model:

Paid athletes = budget ÷ cost per click × form rate × share of forms that pay.
The last part is unknown until we see the first payments.

Scenario for 1,090 EUR	Clicks	Forms	Paid, if 60% of forms pay
Weak: 0.50 EUR/click, 1% fill the form	2,180	≈ 22	≈ 13
Middle: 0.375 EUR/click, 2%	2,900	≈ 58	≈ 35
Strong: 0.25 EUR/click, 3%	4,360	≈ 131	≈ 78

Costs per click and form rates are assumptions until week 2. Because of cookie consent, Meta will see only part of the sign-ups, so Meta numbers will be lower than the real registrations; we report both. The gap to 100 athletes must be closed with outreach (section below).

Creative brief

Two or three different concepts per ad set, each in 9:16 (Reels/Stories) and 4:5 (Feed), readable without sound, with the membership mentioned. 2026 footage is labelled “Rebellion Strength Festival 2026”. Archive footage of Atlas stones and car deadlift shows the organizer's events, not the 2027 events.

RO-1 Concept A · the events

„5 probe, 60 de secunde fiecare. Tu alegi greutatea.”

The 2027 events with the real weight options (after the rules are confirmed). Log, deadlift, sandbag over yoke, farmers, sandbag carry.

New short #1 · until then: Strongman/CLIP C6528–C6538 (sandbag/yoke), David DSC_6106–6214 (sandbag), FOTO INQ_0200–0299 (farmers)

RO-1 Concept B · proof

„Rebellion Strength Festival 2026. Acum, prima etapă natural.”

Crowd, podium and organizer at the 2026 festival, then the 2027 date and venue. Michel to camera if filmed.

Strongman/CLIP C6546–C6547 (podium, crowd), C6515–C6520 (car deadlift, labelled 2026) · new short #3

RO-1 Concept C · offer + deadline

„420 lei până pe 30 noiembrie. Plus membership 60 EUR.”

Price, membership, categories for women and men (Open, weight classes, Masters 40+, Junior), register in 3 steps.

Carousel: one card per step · women from CinEMATIC 1/CLIP C0026, C0029, C0031–C0036 (powerlifting, as community proof)

EE-1 Concept A · close to you

“Natural strongman, about 1h45 from Szeged, 3 h from Belgrade.”

English, map, date, title, early-bird price + membership. Hungarian/Serbian subtitles later if it works.

Strongman/CLIP C6528–C6538 · podium C6546 · new short #6 (venue)

EE-1 Concept B · the title

“Drug-tested. Eastern Europe's Strongest Man & Woman.”

The title and what it leads to (confirm the European/Worlds path first), 5 events, partner logos.

Best strongman clips labelled 2026 · Cerberus and Natural Strongman logos

RT Deadline

„Early bird până pe 30.11.” / “Registration closes 31.01.”

Deadline, cost, how to pay, athletes already registered (with their permission).

Roster card (Canva) + best clip

Not in ads unless confirmed: “first in Romania”, prizes, sponsored travel, “last places” without a real capacity count, “first time is OK”. Before using a recognisable athlete from 2026 in a paid ad, check that they agree.

Shorts to film, in this order

Women's strongman: one or two women on log and sandbag loads, weights on screen. The most important missing material.
The 2027 events in 60 seconds: one athlete, a short version of each event, with the weight options on screen.
Michel to camera (RO + EN): why a natural, drug-tested competition, 20 s.
Register in 3 steps: membership → form → payment, screen recording.
Venue: walk into the arena + map to Szeged, Belgrade, Timișoara airport.
Athlete shout-outs: 10 s selfie, “I'm competing on 20 February”.
Deadline bumpers: 6 s “Early bird ends 30.11”, later “Registration closes 31.01”.

Outreach: the other half of the 100

Every 2026 festival athlete (strongman and powerlifting): a personal message with the date, price and link. The warmest audience.
Natural Strongman and Cerberus post the event to their followers; one of them approves a partnership ad.
Clubs and coaches in Romania, Hungary and Serbia: a short pack (rules, dates, travel), one owner who follows up.
Unpaid registrants: a reminder and help with payment within 48 hours.
The registered athletes share the page.

Measuring · every Monday

Number	Source	Note
Spend per ad set	Meta	on plan ± 10%
Link clicks, cost per click, CTR	Meta	first signal of the creative
Sign-ups seen by Meta / GA4	Meta Lead, GA4 generate_lead	lower than real, because of consent
Real sign-ups and paid athletes	form e-mails + payment list	the main number
Cost per paid athlete	spend ÷ paid	compared with the event's real costs
Where athletes come from	source question / payment list	ads vs outreach

We judge ad sets on complete weeks of data, not on a few days, and change creatives when they tire, not on a fixed calendar.

The preorder shop

Not now. Most products are preorder with a 50% advance and a long wait, and prices are high (a rack costs 4,500–25,000 RON). The competition ads build a warm audience of strength athletes; use it for a small apparel campaign once stock exists, around the February event.

Questions for Rebellion

Which event rules are final? The federation's 2027 page differs on sandbag distances, farmers and sandbag-carry weights.
Can you raise the ad account spend cap from 2,000 RON to about 6,000 RON?
Venue: the waiver says Strada Bucovinei 49, the page Arena Dudeștii Noi. Which is right? Should the form get the separate consents the waiver mentions?
Membership 60 EUR/year, as on the federation site? We add it to the page.
Women's form: “Masters 40+ U90kg”, while the women's classes stop at U82. Correct?
Is REBELLION GYM S.R.L. the payer of the ads?
European / Worlds path and the top-2 sponsorship: what exactly can we promise?
Payment: a return URL after EuPlătesc, the “Easter Europe” typo, the 100 EUR link and who switches it on 01.12.
The 2026 athlete list, and permission to show recognisable athletes in ads.
Partnership ad: can @naturalstrongman or @cerberus_strength approve one?
The old campaign “Rebellion Gym Senior Classes-2026” is active but empty: pause it?